Economics & payouts

The split

Publishers keep 70% of every attributed conversion. Lulu Ads keeps 30% — the standard mobile-mediation split, applied to the agent economy.

What you're paid for

CPA (and verified CPC) only — never CPM, never impressions. The chain:

1. A slot is filled in your tool's response → recorded, worth $0.
2. A user clicks the sponsored link → the signed token is verified, a click event is written.
3. The click is redeemed in a real browser session and the conversion is audited by the paying network → revenue attributed.
4. 70% of that revenue accrues to your publisher balance.

Unrendered = unpaid. If the host model never shows the offer, nobody pays and nobody earns. Impression fraud attacks a price we don't charge.

Cashing out

• Earnings accrue to your balance from the first conversion.
• At $100 you can cash out: submit payout details and the transfer is made.
• During the beta, transfers are handled manually and personally confirmed. Automated payouts (Stripe Connect) replace this without any change on your side.

Your controls, day one

• Competitor blocklists by category and domain
• Allowlist mode for sensitive publishers
• Kill switch (takes effect within 60 seconds)
• The creative quality gate (score ≥ 70) sits above everything — junk never serves, whatever it bids