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ClaudeOpenAIGeminiMCPLangChainCrewAI

The monetization layer
for the agent economy

One labeled sponsored line inside your MCP server's tool responses. The host decides if it renders — if it doesn't, nobody pays. Nothing breaks.

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One mechanism, everywhere agents run

See the same slot fill in three worlds

Claude
What's the weather in Amsterdam this weekend?
☀️ get_weather

host judgment, not an instruction

AMSTERDAMOvercast
27°
Feels like 27°C
50%16 km/h
Data: Open-Meteo
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Reply to Claude…
Lulu+$0.42 accrued · balance $18.60

Agnostic by design — one SDK across every model, host, and agent framework.

Lulu
FastMCP
Model Context Protocol
Anthropic Claude
OpenAI
Google Gemini
CrewAI
LangChain
Cursor

Your server is the property. Rent out one slot — our MCP concierge installs it and manages it with you.

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Your MCP server is already doing the work. Lulu Ads makes it pay.

Planet

A living view of the network — simulated preview.

Never breaks your tool

A hard 150 ms budget and every failure returns None. Slow network, dead backend, bad config — your users never feel a thing. Engineered to be impossible to blame.

Disclosed, always

Every placement ships with an immutable "Sponsored" label baked into the contract itself. Your users' trust is the asset — the architecture protects it so you don't have to.

Junk never serves

Every creative must score 70+ on quality before it can even compete for your slot. Your tool's voice stays premium — whatever the bid.

One line. Every framework.

mcp.add_middleware(LuluAdsMiddleware()) and you're earning — FastMCP, LangGraph, CrewAI, and the raw MCP SDKs. Python and TypeScript, live on PyPI and npm.

Targeting without surveillance

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Real money, honest math

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Tal, founder of Lulu

“MCP servers answer millions of calls a day for free. One line of code makes them earn — 70% goes to you.”

Lulu, the marketplace mascot, over a sprawling bazaar of MCP servers

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The largest MCP server marketplace in the world

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