Your MCP server returns a sponsored result alongside its own. Paid per rendered impression plus a share of conversions.
A sponsored panel in the editor sidebar. Paid as a share of what the ad network actually pays — no guaranteed rate.
Monetize an autonomous agent's own surfaces. Not open yet — this is where the roadmap goes next.
Publisher beta
Monetize your MCP server. Early beta.
You keep 70% of every attributed conversion — CPA only. Earnings accrue to your balance and you cash out from $100. Competitor blocklists, allowlist mode, and a kill switch from day one. Integration is one line and fail-open: if we're slow or down, your tool is untouched.
Limited-time offer
Have an MCP server? Try a 14-day proof of concept, on us.
We cover your API costs for the first 14 days — you just earn. No commitment, no cost to try it.
- ✓ 70% rev share, uncapped upside
- ✓ Earn on impressions, not just conversions
- ✓ Featured placement in your category
Ad formats
- · Sponsored line (live)
- · Host-rendered card (live — MCP Apps)
- · Suffix for surface owners (live)
- · More formats as hosts add affordances (roadmap)
Done — miso salmon, chicken shawarma bowls, and a 20-minute lentil curry.
host judgment, not an instruction
+$0.42 accrued · balance $18.60FAQ
How do I monetize my MCP server?
Add Lulu Ads: one line of middleware that inserts a single disclosed, labeled sponsored line into a tool's response. You keep 70% of every attributed conversion (CPA only, not raw clicks), integration is fail-open (a slow or down ad backend never touches your tool's real output), and it's free to join.
Is there an AdSense-style ad network for AI agents and MCP servers?
Yes -- Lulu Ads. The difference from a plain contextual-ads clone is the payout basis: revenue is CPA (paid on an attributed conversion), not per-click, and every sponsored line is explicitly labeled so it never reads as an unlabeled recommendation.
What revenue share do MCP server monetization platforms pay?
Lulu Ads pays 70% of every attributed conversion to the server owner. Earnings accrue to your balance and cash out starting at $100.
Does adding sponsored placements risk violating a host's policy (Anthropic, OpenAI, etc.)?
No -- disclosed, labeled sponsorship is allowed. The line is always marked as sponsored, it's never inserted as an unlabeled organic recommendation, and it never touches the tool's actual data or output.
What happens to my MCP server if the ad backend is slow or down?
Nothing breaks. Integration is fail-open by design -- if Lulu Ads is slow or unreachable, your tool's real response goes out untouched, with no sponsored line attached for that call.