Global distribution for agent tools: the new discovery stack

The web had search engines. Mobile had app stores. The agent economy is assembling its own discovery stack right now, and most tool builders haven't noticed how global it already is.

Where agents find tools today

Registries — PulseMCP, Glama, Smithery, mcp.so and a dozen more index thousands of servers. They are crawled not just by humans but by agents choosing tools mid-task.

Gateways and routers — LLM routers and MCP gateways sit between hosts and tools, aggregating many servers behind one endpoint. Getting into one gateway can mean presence in thousands of agent sessions across every continent at once.

Agent-readable docs — llms.txt, install.md, and MCP-native onboarding mean the "user" reading your docs is increasingly a coding agent with a credit card's worth of compute and a task to finish. If an agent can't install you unattended, you don't exist to it.

Word of model — hosts recommend tools they've seen work. Reliability compounds into distribution.

Why this matters for monetization

Distribution and monetization are the same flywheel spun from opposite ends. A tool that earns can afford to be free everywhere; a tool that's free everywhere accumulates exactly the global, intent-rich traffic that's worth monetizing. Tel Aviv, Tokyo, or Texas — a sponsored slot matched to stated intent clears at the same honest price.

That's why our SDK ships with agent-first onboarding: an MCP concierge that registers you, integrates you, and verifies your first slot inside one conversation. The next hundred thousand publishers won't fill in web forms. Their agents will do it — from everywhere on the map.